If you have used Google search lately you’ve probably noticed they have gone social. In a recent Hypebot article they explained why. In a nut shell the search engine is using social media in its results rankings. That is great news for content creators like Authors/bloggers.
Since Google dominates search platform they shape its
process. That means Authors should be using Google+ as the optimal social
platform tool for marketing. It's the perfect instrument for the Author.
4 Reasons To Get
Google +
1) Powered by Google+ YouTube
I know you’ve seen this around, but what does
it means. Simply put your Google+ account signs you into different sites like
YouTube fast. No need to fill out those forms, just hit Google+ and you’re in. It will soon be require in order to add
comments on YouTube and about videos shared on Google+ Learn more about the
system here. So if
you have book trailers this can only improve your marketing by pushing comments
by your Google+ circle up the ranking chain.
2) Google Authorship
If you don’t know about this you’re missing
out. You know how when you Google something and an author’s picture, blog or byline shows
up on the right. Well that’s Google
Authorship. This tool helps Google display
all your online content and helps your search ranking. If you are
an author/ blogger your blog articles will appear in search results right
next to your picture. This is a wonderful
marketing tool for bring new traffic to your blog or websites.
3) Keywords are going the way of the Dinosaur
Well not
really but they are becoming a bit less
key to the Google-verse. Google wants
to move away from keywords in SEO, analytics results and other
tricks to move toward engagement, quality content, and honest navigation. This change is beneficial to the content
driven Author blogger.
4) Change has Come
How many can truly say they understood SEO and analytics,
what we do know is good content. As keywords begin to play less of a role, social interaction with content will become more
important. Embracing what comes naturally to those providing good content is
also what’s best their readership and those who visit their sites. Google will
be looking for engaging content through social site like Facebook and Twitter but also Google+ . So this improves your
presence in the Google-verse thus your ranking in searches.
Authors’ main goal is getting our names and
titles out there to potential readers and fans. We need to make sure we have a
broad but manageable social media presence. Just having a website/blog isn’t
enough in this new social media market we must do more. Google+, especially Authorship, is an obvious
tool to advance the Author and one that I hope you will add to your arsenal of
marketing tools.
Please go read the full Hypebot
article for yourself and let me know your experience with promoting on Google+
Copyright © 2013 Glynis Rankin
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